Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.
5% of Americans who are in a marriage or committed relationship say they met their significant other online.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
One-in-five online daters have asked someone else to help them with their profile.
“Even though a large percentage of marriages in recent years have resulted from couples meeting online, looking for partners online may potentially suppress the desire for getting married,” said report author Dr Aditi Paul.
“Furthermore the breakup rates for both marital and non-marital romantic relationship were found to be higher for couples who met online that couples who met through offline venues.” The findings contradict a report from the University of Chicago which suggested that online relationships were stronger.
And the trend shows no signs of slowing with sites becoming ever more specialised.
Couples who want to be matched by their music tastes can now logon to Tastebuds, while Jewish singles can try JDate and those who just want their partner in uniform can try Uniform
More than a third of recent marriages in the USA started online, according to a study out Monday that presents more evidence of just how much technology has taken hold of our lives."Societally, we are going to increasingly meet more of our romantic partners online as we establish more of an online presence in terms of social media," says Caitlin Moldvay, a dating industry senior analyst for market research firm IBISWorld in Santa Monica, Calif.